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商品編號： 9-218-095 出版日期： 2018/06/05 作者姓名： Di Maggio, Marco;Esty, Benjamin C.;Saldutte, Greg 商品類別： Finance 商品規格： 17p 再版日期： 2021/04/19 地域： United States;California 產業： Advertising industry;Media, entertainment, and professional sports 個案年度： 2017 -
商品敘述：
Snap, the disappearing message app, went public at $17 per share on March 2, 2017, making its two 20-something founders the youngest self-made billionaires in the country. Over the next three weeks, 14 analysts made investment recommendations on Snap: two with buy recommendations, six with holds, and six with sells. When the "IPO quiet period" expired three weeks later, 16 more analysts-who worked at firms that were underwriters for the IPO-issued recommendations: 10 with buy and six with hold, with price targets ranging from $21 to $31 compared to a market price of $23. Elizabeth Kemp, the portfolio manager of a long-only technology fund at Sand Hill Road Capital, had bought 500,000 shares at the IPO price and had to decide whether to harvest her gain or to double down and buy more shares.
涵蓋領域：
Cash flow;Conflicts of interest;Corporate governance;Going public;IPOs;Profitability;Social media;Start-ups;Web and mobile applications;Online communities;Digital marketing;Venture capital
相關資料：
Case Teaching Note, (5-218-101), 31p, by Marco Di Maggio, Benjamin C. Esty;Spreadsheet Supplement, (9-218-726), 0p, by Benjamin C. Esty, Marco Di Maggio, Greg Saldutte
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